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Managing / Recruiting / Recruiting Tools

Recruiting Tools

Prospect with the various marketing tools Royal LePage® provides including the following, with each outlined in further detail below:

Guest Account for rlpNetwork.com

After your initial recruiting meeting, or at any point in the process, you may choose to provide your potential recruit with a guest account for rlpNetwork.com so that they can see the breadth of tools and services Royal LePage provides to them.

Guest username: guestaccount

Password: Spring2024

Please check back every month as the guest login changes for security reasons.

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Brand Comparison Checklists

Leverage these competitive checklists that showcase the Royal LePage advantage to aid in your recruiting and retention initiatives.

Each brand comparison speaks to key areas of our value proposition: leading-edge technology, powerful lead generation and the strength of Canada’s Real Estate Company™. Each checklist has been uploaded to Canva.com, and can be accessed via the links below. Complete with step-by-step instructions, we’ve made it easy for you to customize and add your local market ‘wins’, building a compelling message that will set yourself apart from the competition and aid in your brokerage’s recruiting and retention efforts. 

These assets will be updated semi-annually, to ensure the data is as accurate and current as possible.  

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Leading Edge™ Blog

You can find the latest news about Royal LePage products and services on the Leading Edge Blog. Top agents and brokers are recognized for their success, insight and good works.

The blog shares insightful content that you should leverage in your recruiting and retention efforts. We feature the latest real estate info, insights and news for all real estate professionals. This highly-valuable, shareable content is meant for you to distribute with your network of agents, prospective recruits and sphere of influence. Encourage them to subscribe so they can benefit from the content-rich posts that will help elevate their career and increase their earning potential.

Visit the blog: royallepageleadingedge.ca

 

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Recruiting Presentation

Develop your recruiting presentation using this customizable template. It includes slides that articulate Royal LePage Canada’s value proposition, slides that you can tailor to highlight your local brokerage advantages, offerings and your local market information. Talking points are also included in the notes section for your reference.

This presentation is a living document and will be updated semi-annually. An email communication will advise the latest update.

Download the presentation (.pptx)

Download Royal LePage Agent “Toolkit for Success“ (printable version)

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Prospecting Event Presentation

This presentation has been developed as a base template you can customize to use at new agent prospecting events, such as Coffee Talks.

Key messaging should include:

  • Why a career in real estate?
  • How to get licensed in your province?
  • Common questions asked by those new to the industry
  • Some high-level value proposition messaging for your brokerage

Easily create a presentation that is personalized to your brokerage and market by picking and choosing relevant slides and using the professionally designed template. Or add your own slides as you desire.

Download the presentation (.pptx)

Download the Quebec version (.pptx)

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rlpSPHERE Recruiting Smart Campaigns

Demonstrate your value and nurture relationships with the one of the Recruiting Smart Campaigns available in rlpSPHERE. 
 
The Experienced Agent Recruiting Smart Campaign is focused on pain points that experienced agents face (i.e. training, online leads, changing brands) at their current brand. This campaign is designed to build a relationship vs. standard recruiting. The content builds trust and adds value with emails, calls, texts and tasks. You are positioned as the brokerage of choice when that experienced agent is ready to make a move. View a summary of the campaign.
 

The Unlicensed Agent Recruiting Smart Campaign is more generic as it applies to a larger group of people, as you don’t know where the recruiting lead is in the agent’s “wheel of life”. The content is focused on the Royal LePage Value Proposition. The campaign includes 30 touchpoints (emails, calls and tasks) and you will be engaged, and reminded to check and evaluate the status of your leads. This process helps brokers/recruiters build accountability and follow up/nurture their leads. View a summary of the campaign.

 
Visit rlpSPHERE to check out the Recruiting Smart Campaigns.

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Recruiting & Retention Videos

In today’s world, video plays a crucial role in communicating your value to both consumers and agents alike. You need to incorporate video into your recruiting strategies and online campaigns. Take advantage of our library of recruiting videos to attract potential recruits. From Royal LePage’s unique and community-focused culture to our innovative technology, these videos will help you highlight key benefits.

Subscribe to Royal LePage Canada’s YouTube channel, and be sure to turn on Notifications 🔔 to ensure you are alerted when the next new video is added!

Download and leverage our recruiting and retention videos to attract new and experienced agents as well as teams with personal stories from sales professionals who chose our brand above all others.  These videos are also featured in the rlpSPHERE Recruiting Smart Campaigns as an effective way to help grow your business.

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Agent Satisfaction Surveys

Participating in this survey program provides you with an opportunity to understand how your agents perceive your brokerage and how that compares with industry norms.

Learn more >

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