Marketing / Carriage Trade / Luxury Designation & ILHM
Luxury Designation and the Institute for Luxury Home Marketing
Certified Luxury Home Marketing Specialist® (CLHMS®) Designation
The comprehensive Canadian version of the CLHMS training course sets the standard for luxury sales training in the industry, and is offered to Royal LePage® at a 15% discount. Successful completion of the course includes a 1-year membership in The Institute for Luxury Home Marketing and thousands of dollars worth of member benefits.
This multi-media course fulfills all of the educational requirements toward the Certified Luxury Home Marketing Specialist® (CLHMS) designation, the official designation of Royal LePage® Carriage Trade® Luxury Properties. Sales performance requirements must also be met to earn the designation. The course is designed to help successful sales professionals who currently work in the upper-tier move to the next level. Those beginning to target the luxury market will also get ideas to help jump-start their business. From tested scripts and “magic questions” to a cutting-edge marketing “idea blitz,” this course covers what you need to know to be the agent of choice for affluent buyers and sellers.
Course Objectives
- Learn how to target business at a higher price point
- Discover how to differentiate yourself as THE luxury home marketing expert
- Learn strategies to help you overcome your competition
- Understand the secrets to listing and pricing a luxury property
- Discover lifestyle marketing secrets to positioning and promoting a luxury property
- Learn the true facts about Rich Buyers and Rich Sellers
- Debunk the myths about the wealthy and the Internet
- Tips for showing and selling luxury properties
To learn more or to register for the course, visit the Institute for Luxury Home Marketingl
The Institute for Luxury Home Marketing (ILHM)
The Institute for Luxury Home Marketing is the source for training, designation, and networking opportunities for real estate agents working in the luxury residential market. As a member of The Institute for Luxury Home Marketing, you will increase your visibility and credibility with affluent buyers and sellers and help brand yourself as a luxury expert.
Below are just a few of the many benefits members enjoy (subject to change), collectively worth thousands of dollars. For a complete and up-to-date list of all membership benefits, visit the Institute for Luxury Home Marketing.
- FREE profile in our public Member Directory. Integrated with social media, and designed to link to your website, featured properties, blog, and more, you can drive traffic to your website and generate leads and referrals.
- FREE “My Market Graphs” software helps you create personalized charts and graphs for your Market Update Reports and Marketing Consultation appointments. Value $50 monthly.
- FREE standard level account with ProxioPro – the international MLS. Post your listings and your agent profile for luxury agents around the world to see. This also provides a great networking opportunity for you. Value $99 yearly.
- FREE webinars on important luxury topics. Tune in for the live webinar or download the recording of the webinar on demand. Watch your email for the webinar schedule and topics. Value $29 per webinar.
- FREE ACE Social Standard Account with automated luxury content for your social channels.
- FREE downloadable press release templates let you create press releases to send to your centers of influence, the media, and others with whom you network.
- Access to WealthEngine through Online Wealth Lookup (OWL) – Gain a full snapshot of your clients and prospects, including wealth, spending patterns, lifestyle, business, family, and civic information that will help you best engage with current and future customers. This information will help you speak directly to the needs & desires of your targeted client. A FREE mailing list of 100 precisely targeted prospects using WealthEngine’s Prospect Generator.
- Plus, many more benefits. Visit the Institute for Luxury Home Marketing for details.