Marketing / Branding & Trademarks / Brand and Identity Guidelines
Brand & Identity Guidelines
Royal LePage® rigorously upholds its own comprehensive brand guidelines, and that extends to each of our sub-brands: Carriage Trade® Luxury Properties, Royal LePage® Shelter Foundation™ and Royal LePage® Commercial™.
The following documents are essential for overall brand growth, providing REALTORS®, brokers, managers, administrators, suppliers, and staff with clear direction on effectively utilizing the Royal LePage brand and its sub-brands.
The Royal LePage Brand Guidelines (.PDF) – The strength of the Royal LePage brand and highlights the culture, history and suite of services that separates us from the competition. It also provides a high-level overview of how to use the Royal LePage trademarks, brokerage logo, and lawn signage.
The Carriage Trade Identity Guidelines (.PDF) – A guide for REALTORS®, brokers, admin. staff, and suppliers to learn how to market the Carriage Trade Luxury Properties identity and brand assets consistently. The Guidelines provides direction on everything from primary logo usage to signage.
The Royal LePage Shelter Foundation Brand Guidelines (.PDF) – to show your support for the Shelter Foundation, how to use the Shelter Foundation logo and additional assets in your marketing materials.
The Royal LePage Commercial Brand Guidelines (.PDF) – In this guide you will find the Royal LePage Commercial brand rules and requirements, as well as how-to’s on implementation in your marketing initiatives.