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Marketing / Carriage Trade

Carriage Trade® Luxury Properties

A turnkey, luxury treatment for high-end properties

The Carriage Trade luxury property marketing program offers you a suite of elevated marketing and promotional assets and training to help you provide the highest level or service to your most distinguished clients.

Download Value Proposition

Technology

  • Your luxury listings are prequalified by price and automatically published to carriagetradeproperties.ca as well as royallepage.ca with no further action required from you. You will receive an email notification that your property has been published to the website (with the option to remove it).
  • Enhanced royallepage.ca exposure. Carriage Trade listings also enjoy exclusive exposure on royallepage.ca with Featured Property rotation on the home page and a distinctive Carriage Trade flag.
  • See the qualification criteria and automated publication pages for full details.

Marketing and promotional resources

  • The refined Carriage Trade classification includes a distinctive aesthetic that extends across all marketing collateral. 

  • Leverage listings-data enabled luxury marketing templates in rlpSPHERE™ Core Listing Machine & Design Centre.

    Within CORE Listing Machine & Social (CLM), you can create a range of digital, print and social media marketing materials. Make your luxury listing stand out with single property websites, YouTube-hosted Carriage Trade-branded video tours, automated social media posts, as well as print marketing that includes feature sheets, brochures, postcards and rack cards.

  • Additional marketing collateral includes a client listing presentation, lawn signage and Identity Guidelines.
  • LuxuryRealEstate.com is the world’s #1 portal for luxury properties, curated by a global network of over 130,000 of the world’s finest luxury real estate professionals. Over 60,000 properties are featured with an average price of $2.4M and several times more $1M+ listings than any near-peer. View exclusive LuxuryRealEstate.com offer for more details.
  • Certified Luxury Home Marketing Specialist training is available online through rlpNetwork.com at a 15% discount and complimentary 2-year membership to the Institute for Luxury Home Marketing. We also host live training sessions facilitated by industry experts on occasion. Dates will be announced via email. View CLHMS course details.
  • JamesEdition – Over the past decade, JamesEdition has established itself as a unique digital classifieds platform for valuable listings worldwide. JamesEdition is an insight-driven platform that connects and specializes buyers and sellers globally. JamesEdition provides a singular destination for the international, ultra high-end luxury enthusiast. Learn more. 

For more information