Marketing / Marketing Resources / Royal LePage. It’s that simple.® Campaign
Royal LePagers: The ball is in your Crt… Cres… Ave… Dr…!
Have you explored this comprehensive advertising toolkit? It has everything you need to promote yourself and your business to consumers looking to make a move.
⬇️ To download the videos, click on the ‘3BD | 2BA | 0BS’ and ‘Our Experience is your advantage’ asset packages below the Canva Doc. ⬇️
This campaign highlights the value Royal LePage® REALTORS® bring to home buyers and sellers across Canada. The campaign tagline: “Royal LePage®. It’s that simple.®”, paired with our creative and impactful headlines, communicates that choosing to work with a Royal LePage REALTOR® is the simplest (and best) decision you can make!
The key messages within the campaign focus on the attributes of Royal LePage REALTORS®:
- Tech savvy users, supported by innovative technology
- 100% dedicated to providing a full-service experience
- The best negotiator gets the best deal
- Service oriented and knowledgeable about the market
Take the first step in getting the message out:
- Add the posts and stories to your Social Media Content Calendar
- Brand your social media channels (Facebook, LinkedIn, YouTube) with a new cover
- Include personalized custom flyers in your Listing/Buying packages
- Boost your social media budget by launching paid campaigns on Facebook, Instagram and/or YouTube
- Place a traditional ad
- GO BIG… take a chance on out-of-home advertising
Royal LePage Canada supports this campaign by running ads on YouTube, Instagram and Facebook. The campaign drives increased traffic to our national website, royallepage.ca (that sees over 42 million visitors/year) which means more leads for you!
Click on the ‘Download’ link in the ‘Campaign Asset Packages’ section below and within the zip file you will find the following assets for agents or team/brokerage use:
- Social media posts
- Social media stories
- 15 sec. Video ads (Headline: “3BD | 2BA | 0BS” & “My / Our Experience is your advantage” )
- Flyers
- Posters
- Billboard ads
- Bus Shelter ads
- Bus Bench ads
- Social media covers
The ad creative below must be personalized for either agent or brokerage usage. Please ensure you only edit the contact information or brokerage logo on all assets to ensure the campaign creative remains consistent and memorable to consumers across the country. The creative files are available in Adobe Illustrator and InDesign. The social media posts and stories can also be edited in Canva. In an effort to help keep the viewer focused on the message, we’ve kept the contact information to a minimum on the social assets, because the consumer will already be engaged with the agent or brokerage social channels.
Easy-to-use Canva templates that you can personalize!
The Canva templates are designed to help you promote yourself and your business on social media
Use your Canva account to personalize the social media posts and stories with your brokerage name and/or brokerage logo and export images to post on your channels!
Check out the pre-drafted captions for your social posts to help you share the campaign.
Campaign Asset Packages
Questions? Comments?
Please feel free to reach out to Royal LePage Marketing by emailing marketing@royallepage.ca.