Commercial / Marketing Resources
Brand & Marketing Resources
Value Proposition
Leverage our compelling value propositions to effectively market yourself to clients and showcase the advantages of partnering with Royal LePage® Commercial™ REALTORS®. These value propositions will illustrate why clients should choose to work with us in their commercial real estate endeavors.
Royal LePage Commercial Brand Guidelines
To help you maintain the standards outlined within, it is recommended that you share the guidelines with all of your suppliers, so they can help you stay on brand when producing marketing materials.
Logos
- Full colour, Reverse, White and Black
- Print applications: The included .eps (also known as a vector file) is a high resolution format and best used for printed materials such as your signage or marketing collateral.
- Digital Applications: The included .png and .jpg files are high resolution and best used for placement on your website, social media channels or email signature.
Brand Elements
Accent Bars
- Grey Accent Bars: Inspired by the seven horizontal bars in the Royal LePage Commercial logo. In every application, these seven accent bars must be placed along the right edge or bottom edge of your marketing piece and bleed off the edge.
- Red Accent Bars: These accent bars highlight important information; text or headlines on marketing materials as well as on Royal LePage Commercial signage templates.
Marketing Materials
Refer to the Royal LePage Commercial Brand Guidelines for more detailed usage information.
LinkedIn & Facebook Covers
To help ensure Royal LePage Commercial brand integrity and continuity on social media, you can leverage different cover designs on your LinkedIn or Facebook Business pages. The cover designs highlight several different types of commercial properties including: agriculture, farming, industrial, plaza, retail, skyscrapers and office interior.
Zoom Backgrounds
Leverage different backgrounds for your Zoom meetings. The background designs highlight several types of commercial properties including farming, industrial, retail, office, and more.
Signage Templates
Royal LePage Commercial signage is the brand’s most powerful advertising tool. As such, it is critical that the design and execution is consistent in order to maximize impact and ensure national brand recognition. Review the Royal LePage Commercial Brand Guidelines for more information.
Sign templates are available in both white and black formats, in various orientations and sizes.
Available sizes:
Vertical: 2′ x 4′, 4′ x 6′, 4′ x 8′, 8′ x 12′, 10′ x 14′
Horizontal: 4′ x 2′, 6′ x 4′, 8′ x 4′, 12′ x 8′ 14′ x 10′
Square: 4′ x 4′, 8’x 8′
Listing Kit Materials
The Royal LePage Commercial listing kit templates available with Youman Media, enable you to produce listing materials that best showcase your client’s property.
These templates are available in print and digital formats. With listings data integration, these templates can be quickly populated and are easy to download or print within the office.
Email Drip Campaigns
Our exclusive partnership with Youman Media affords you the ability to have standard brochures and a CASL compliant email drip campaign distributed to your fellow Royal LePage commercial practitioners and competing commercial brokerages across the country.
Stationery
Business Cards
Commercial practitioners have single-sided and double-sided business card options to choose from. You must adhere to the displayed specifications.
To identify that the materials you produce represent your franchise, all materials should include the franchise disclaimer ‘Independently owned and operated’, when applicable.
- Download template: Single Sided | Double Sided
Letterhead
The Royal LePage Commercial letterhead template may be personalized with your contact information. The template is available in several formats.
- Download an Adobe InDesign or MS Word template
- Make a copy of the Google Doc template
Presentation Templates
The Royal LePage Commercial PowerPoint and Google Slides templates may be used for all presentations.
You may create your own slides to insert into your presentation, but they should always follow the template design to ensure consistency and brand recognition.
- Download the Blank MS PowerPoint Template.
- Make a copy of the Google Slides Blank Template.
- Download the industry-specific MS PowerPoint template or make a copy of the Google Slides version. This template offers you slides that apply to your specific industries. On the Home tab, click on Layout to select slides that pertain within the Slide Master.
Email Signature Template
Formatting your Royal LePage Commercial email signature is quick and easy-to-do. By including the brand and your contact information in all email communications, you reinforce your professionalism with every business contact and client.
Please format your email signature to the following standards:
Presentation Folders
Download a non-editable PDF and print locally or if you are in need of a printer, contact The Red Market for more information.
- Download: Presentation Folder template
Stock Imagery
The following stock images have been chosen for use in Royal LePage Commercial marketing materials, and are available for purchase on iStock.com. When you purchase any of these images, be sure to also purchase the appropriate licenses for your use.
